This item has Fidlock on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it, that's when the magic happened. After checking to ensure that the bottle was properly attached, I walked from my van to the trailhead and was immediately approached by women. The women knew from the bottle on my bike that I, like a wolf, am a mysterious loner who knows how to 'howl at the moon' from time to time (if you catch my drift!). The women that approached me wanted to know if I would be their boyfriend and/or give them money for something they called mehth. I told them no, because they didn't have enough teeth, and frankly a man with a Fidlock bottle shouldn't settle for the first thing that comes to him.
I arrived at the trailhead with bottle mounted so that the Fidlock logo would show. While I was putting on my full-face, I could hear aroused asthmatic breathing behind me. I turned around to see a slightly sweaty dream in sweatpants and flip-flops standing there. She told me she liked the bottle on my bike, I told her I wanted to howl at her moon. She offered me a swig from her mountain dew, and I rode my bike, with her shuffling along side, into the rest of our lives. Thank you Fidlock.
Pros: Fits my bike, has Fidlock logo, attracts women
Cons: Cannot see logo at night. Would have been better if it glowed in the dark.